On October 28, KIRINto was relaunched as a new owned media platform.

Thank you for reading KIRINto.
As of October 28, KIRINto has concluded its mission and was relaunched as a new owned media platform.

Its theme is “What’s Next for KIRIN.”

In a rapidly changing and unpredictable world, we, too, face uncertainty and difficult questions as we search for new forms of value for the future.
To share an honest, unfiltered look at the Kirin Group as it moves toward the future, we have been visiting people where they work and listening closely to their voices.
There, we heard from colleagues earnestly grappling with challenges that have no easy answers.
Here is a glimpse of what we heard:

• “Then maybe the answer is among the lactic acid bacteria we haven’t tried yet.”
• “There’s a limit to what we can do by focusing on Kirin products alone.”
• “We’re constantly searching for what our customers want, even when they can’t put it into words themselves.”
• “Honestly, an approach to health that relies solely on self-restraint, hard work, and sheer willpower just isn’t sustainable.”
• “What’s interesting is that there’s a gap between the people who are more likely to be promoted to leadership positions and those who actually perform well as leaders.”
• “I believe there are two kinds of diversity: ‘cold diversity’ and ‘warm diversity.’”

These words come from different places and address different challenges. Yet behind them lies a shared determination to question what we have long taken for granted and explore what might come next.
Through stories of trial and error and new challenges, our new media platform will explore where Kirin stands today and how “What’s Next for KIRIN” is taking shape.

It's called KIRINK.
A place that makes you look forward to What’s next for KIRIN.
With this goal in mind, KIRINK launched on October 28.
https://media.kirinholdings.com/en/

On KIRINK’s Instagram account, we share the thinking behind the name, behind-the-scenes moments from our interviews, and words and ideas before they become published stories.
Follow us on Instagram to get an early glimpse of what’s coming next.
https://www.instagram.com/kirink_official/